Revenue is
a system.
Let's engineer it.
GUYRO DIGITAL builds the growth infrastructure behind serious ecommerce brands: Shopify Plus engineering, performance marketing, retention economics and AI automation - run by an operator who manages a nine-figure retail P&L, not a slide deck.
- 01 Ecommerce strategy & P&L growth
- 02 Shopify Plus build & optimization
- 03 Paid social & performance media
- 04 CRO, analytics & attribution
- 05 Loyalty & retention design
- 06 AI agents & workflow automation
/ 01 - Positioning
Most stores don't have a traffic problem. They have a system problem.
Agencies sell campaigns.
They optimize the click and hand you a dashboard. Nobody owns the number at the bottom of the P&L.
Operators own outcomes.
Ad spend, merchandising, checkout friction, returns, repeat rate and lifetime value are one connected machine. I work on the machine.
Engineering closes the gap.
Every recommendation ships as code, automation or a working tool - not as a PDF you file away.
What I actually do
Six engagements. Each one is scoped to a measurable business outcome and a defined deliverable, not to retainer hours.
Strategy
Engineering
Marketing
Infrastructure
Design
Automation
The platforms I operate in
Deep, hands-on fluency. I write in these systems daily - I don't brief someone else to do it.
Shopify Plus
Themes, Liquid, Admin & Storefront API, Flow, multi-store, POS-integrated retail.
Meta Ads
Structure, creative testing, CAPI.
Google Ads
Shopping, PMax, brand defence.
GA4 & BigQuery
Attribution and reporting layers.
Klaviyo
Flows, segmentation, lifecycle.
Make.com & Custom Python
Pipelines that move data between Shopify, Sheets, Slack and your ERP without a human in the loop.
Supabase
Custom app back-ends.
Claude & MCP
Agentic internal tooling.
Notion & Slack
Delivery and reporting rhythm.
How an engagement runs
No discovery theatre. You know the scope, the price and the first deliverable inside two weeks.
Diagnostic
Read-only access to store, ad accounts and analytics. I find where the money leaks and quantify it.
Plan
A prioritized roadmap ranked by revenue impact against effort, with explicit targets per initiative.
Build
Execution in two-week cycles. Code ships, campaigns launch, tools go live. Weekly written reporting.
Compound
Monthly review against the P&L, retire what failed, double down on what worked, reset the roadmap.
Editorial, desaturated,
warm key light
Guy Rozen
I run ecommerce for a living, not just for clients. By day I lead ecommerce and digital for one of Israel's largest retail organizations, owning a Shopify Plus operation across online and hundreds of physical touchpoints. GUYRO DIGITAL is where that operating experience gets applied to a small number of independent brands.
That matters for one reason: I have already made the expensive mistakes on someone else's balance sheet. I know what a merchandising team can actually execute, what a warehouse can actually fulfil, and which growth tactics collapse the moment they meet reality.
I work with a deliberately short client list. If your problem is genuinely a strategy and execution problem, we'll get on well. If you need someone to post three reels a week, I'm the wrong call and I'll tell you in the first ten minutes.
Tell me where it hurts
Fill this in properly and you'll get a written response with at least two specific observations about your business - before any call, and at no cost.